|JPE Advertising is an online advertising
agency, owned and operated by Phil Basten and Jane Mark. They specialize in advertising
brokering, business consultation and development plus, marketing products and service
development. They have been helping people succeed on the net for the past 8 years. Two
years ago they joined forces and launched their new company, JPE Advertising which grossed
over 6 figures in its first year. They have developed some of the most innovative scripts
on the net, a safelist hosting script unequalled yet as an all round resource management
system, plus Phil was responsible for creating the plans and idea for the internet's first
fully automated Safelist Submitter.
Phil Basten is the President of JPE Advertising:
Phil Basten has been active in internet marketing since 1996.
Phil has extensive marketing experience having been involved in the advertising agency
industry in Australia for more than 25 years
working for such prestigious companies as Ogilvy & Mather, Fortune Advertising and Leo
Burnett as a concept creator/ copywriter. His contemporaries dubbed him, the
He is the developer of the first integrated safelist script on the net
He developed the first safelist submitter on the net called ELP now called JPE Turbo
He developed the first anti randomizer on the net called Instant Cash Magnet, a viral
He is a well know Web Designer and copy writer creating hundreds of sales copy, web sites
and auto responders for businesses on the net.
He is the author of the JPE Success Handbook and co edits the WebPro Times, a weekly
online ezine. He is co author of Joe? Yes, Mable? Are we Rich Yet? - an e-book on
advertising copy that
"thinks" outside the box.
He appears in the audio version of Mable Almost Healthy Cookbook and is one of the stars
of the Joe and Mable Show, an internet Radio " Soap Opera that takes an irreverent
look at Internet Marketing.
Phil has extensive knowledge in counseling, sales training, as well as the advertising
His is a charter member of the Australian Institute of Professional Counselors and a
holder of their highest diploma, plus he holds a certification in the Australian version
of "Train the Trainer," which simply means, he teaches people training methods
so they can train others.
In 2001 Phil joined forces with a New York Business woman, Jane Mark and JPE Advertising,
a full service online Ad Agency, was born.
Among the web sites that Phil has designed and developed are the following well know sites
on the net.
And about 30 other related web sites, too many to mention here.
Jane Mark Is CEO of JPE Advertising:
Jane is a pocket dynamo who has a typical New York attitude. "Don't tell me how hard
it is or how much effort it will take, get it done."
Jane has extensive knowledge of the business world. For 20 years, she ran a multi-million
dollar real estate partnership called JED Management Corp in NYC.
She started her own successful catering business and currently has an active cart business
in New York. You guessed it, it's called, "Janes".
Jane joined forces with Phil Basten in 2001 to become the CEO of JPE Advertising.
She is co-author of the well known e-book Joe? Yes? Mable Are We Rich Yet? and co Authors
the WebPro Times every week.
She is the author of of Mable's Almost Healthy Cookbook and she stars as Mable in the
online Radio show - Joe and Mable.
She recently opened her first online store featuring a line of Mable's caftans at http://bonjourmable.com
Like her partner, Phil Basten, she has extensive knowledge of peoples needs and behavior
patterns having received her masters in psychology from the New School for Social Research
in New York and a BA from Brandise University in Massachusetts.
This training and her extensive business background have given Jane a unique perspective
into both doing business on the internet and discovering what people want by asking the
right kinds of questions.
Jane takes care of customer service and marketing for JPE Advertising. To her every
client, large or small, is treated as a VIP.
"Help others succeed and you guarantee your own success."